LUST FOR LIFE

 

With 88 new brands in our portfolio, the launch of our loyalty program THE CLUB and opening of the Niche Beauty counter at UZWEI in Hamburg, we’re here to turn selective luxury beauty into a lifestyle.  

 

We’ve come a long way since the beginning of 2023. Committed to finding brands that not only have that “it” factor but that also deliver on their promises, we managed to generously expand our portfolio: Boy Smells, Fara Homidi, Humanrace and PHLUR are just a couple of pearls that joined our arsenal of best-selling brands that are shaping the world of beauty. But because beauty is not only about luxurious brands and cutting-edge formulations, and instead primarily about the customers, one of the things we are most proud of this year, is our member-based loyalty program THE CLUB. Launched in February 2024, THE CLUB is for you. It’s our way of paying it forward by allowing our community to get rewarded for loyalty through various benefits, be it VIP invitations to events, or exclusive discounts and Welcome Boxes. 

Speaking of community: in March we opened our Niche Beauty corner at UZWEI, Hamburg’s first address for luxury fashion and objects that go beyond seasonal obsessions. The corner marks the beginning of a new chapter for Niche Beauty. Not only did we put a great amount of effort into carefully curating the 25 most forward-facing brands and their most iconic and best-selling products, it is also our invitation to get closer. UZWEI is where you can test, taste and smell the products you were until now only experiencing through the screen and it is this partnership that we really believe in - be it in terms of shared vision or in terms of prioritizing taste over trends. 

And last but not least: the future. We called this issue the “Lust for Life” issue because we decided to dedicate it to the concept of longevity. Longevity through the brands and hero products that stand the test of time. Longevity through knowledge and expert interviews that helped us better understand the lifestyle choices, in-office procedures and at-home treatments that will help shape that long, vibrant life. Let the future be a good one!

 

In the meantime - do stop by, either to peek into THE CLUB, or to browse through our counter at UZWEI. We’ll be happy to see you.

 

Anne Zimmermann and Steven Mattwig, Managing Directors